Apple opened a new front in its escalating war with Google, when it unveiled a brand new interactive mobile advertising platform for the iPhone and iPad. more...

According to The Telegraph, Apple may be considering introducing adverts into its devices in order to sell them at a discounted price.
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Google has hoovered up AdMob, the world's largest mobile advertising service in an aggressive bid to extend its dominance of online search advertising to the smartphone sector. And it claimed that the move will benefit users, too. more...