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T-Mobile and Orange to be ‘Everything Everywhere’

Asavin Wattanajantra


Smartphone carriers T-Mobile and Orange will be run by a single company called ‘Everything Everywhere’, but will retain their identities on the high street.

The single company will have a customer base of 30 million people, but Orange and T-Mobile will still continue as separate brands, with their own shops, marketing campaigns and service centres.

Everything Everywhere claims that the tie-up will mean a bigger network and better coverage with a reduction of sites, which it said was good for cost reduction and the environment.

Later in the year customers will see the first benefits of the merger, as they will be allowed to roam across both networks with no additional cost.

Tom Alexander, Chief Executive of Everything Everywhere, said: “Together, we are Britain’s biggest communications company, with over 30 million customers.

“We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now.

“Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.

“That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.”

 

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T-Mobile and Orange are to merge.

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