HTC smartphones will use Super LCD screens

It made the official statement that it will go for SLCD due to problems with Samsung fulfilling HTC’s demand for AMOLED screens, what HTC was using before on the smartphones.

AMOLED offered better performance and don’t use backlights, which offered power saving benefits. They were also much thinner.

But due to the Samsung not being able to make enough AMOLED panels, HTC is turning to Sony which offers ‘exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency’.

"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," said Peter Chou, CEO of HTC.

"The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance."

Both AMOLED and SLCD offer something different to the iPhone 4, which although offers its ‘retina display’ is still built on older AMLCD panels.

But as companies have discovered, it isn’t so easy to make these panels, which are also generally more expensive.